Discover the hurdles faced by Australian homeowners when transitioning off natural gas to electrifying their homes, and learn from my experience to overcome this.
Image Credit: Rewiring Australia
Imagine a world where every home is powered by clean and sustainable electricity. No more dependence on fossil fuels or harmful emissions. The air is fresher, and our planet is healthier.
By transitioning from natural gas to electricity, we can significantly reduce the carbon footprint of our homes - one of the few levers we have in our control! - and contribute to a more sustainable future.
This is how it could be if we overcome the challenges of electrifying homes.
Let's explore the challenges based on my experience in Western Australia.
Having recently been through the home electrification retrofit experience myself, I was bitterly aware of the difficulties that homeowners face to pull this off.
1️⃣ It’s confusing:
Homeowners need to figure out for themselves and take a leap of faith to request & understand a quote, obtain financing and get their home electrified.
Why? Quotes and language are riddled with kWh and technical sparky jargon.
2️⃣ No one takes ownership:
Quote and installation are delivered by a collection of fragmented tradespeople who are not interested/capable of solving the entire problem for the homeowner.
Why? Solar panels are done by specialist installers, heat pumps by plumbers and cooktops by regular sparkies. Few are skilled or offer the whole breadth.
3️⃣ Good financing is hard to get:
Loans are often treated as unsecured resulting in unfavourable terms (higher interest, additional application process). It is difficult to draw down from an existing mortgage. High-income households are often ineligible for government support.
Why? Banks make more money off regular loans (not green ones) and can’t recoup their losses unless they charge a high-interest rate for unsecured collateral. In addition, bank exec KPIs are not linked to climate. Given the current economic situation, banks are more conservative and borrowers prefer to use the money elsewhere.
4️⃣ Requires a leap of faith:
The ROI estimates of what the home will look like after electrification can be wildly off. They often do not consider the impact of financing on the payback period. The ROI only becomes clear a few months after electrification has been completed.
Why? Estimates can be based on only one prior period of current electricity bills. Tariffs change by retailer. Solar generation depends on the weather. Energy consumption depends on the choice of appliance, home energy efficiency and behaviour of occupiers.
5️⃣ Misinformation, negative perceptions and other priorities:
Homeowners can be held back by misinformation and negative perceptions around electrification; including: “solar installers/equipment are dodgy”, “gas cooktops are better”, “heat pumps won’t work in the winter”, “solar panels won’t work when it rains”, “hail storms will damage the solar panels”, etc., etc.
Why? Homeowners have lacked the incentive to look into this in detail. Climate denialists spread misinformation. Other home features (like marble kitchen benchtops) have taken priority.
As a homeowner who recently transitioned from natural gas to electricity, here is the step-by-step process I went through to overcome the challenges and electrify my home.
Fortunately, there are Climate Startups and initiatives that are actively working to address these challenges and support homeowners in electrifying their homes.
Pioneers in this space. Driven by a retired electrical engineer, their service helps you get three quotes for you to compare. They have written A LOT of content and shared knowledge to help homeowners on this journey. "Since 2009, SolarQuotes has helped 730,528 people get high-quality solar quotes across Australia."
https://www.solarquotes.com.au/
Plico offers a complete system of solar panels, inverters, and batteries for homes and businesses in Perth and South West WA. The company's goal is to help people power their homes and businesses with clean energy from solar batteries, save money, avoid blackouts, and contribute to the wider community. Plico Energy's solar battery inverter technology allows homeowners to power their homes day and night from stored energy. The company aims to disrupt the WA energy market and help move the grid away from coal.
https://www.plicoenergy.com.au/
The BOOM platform provides users with the tools needed to evaluate options, engage suppliers, track, and report on building electrification. Bank Australia recently partnered with BOOM to launch an "Electrify Your Home" pilot program in Victoria for 50 customers.
The company helps homeowners transition to a 100% electric home by replacing gas appliances with electric ones. Goodbye Gas handles all rebates and serves as a single point of contact, ensuring clear communication. The company is currently operating in Melbourne and plans to expand its services to other states in 2023. Goodbye Gas also offers free electric ovens with induction hobs, free induction pots and pans, and free gas meter removal.
https://www.goodbyegas.com.au/
One of the few tackling the financing problem. Brighte provides finance for solar systems and energy-efficient home products. The company offers flexible payment solutions and government partnerships to make sustainability affordable and accessible for everyone. Brighte has a network of over 2,200+ tradies and has helped finance 100,000 solar installations
Provides independent advice to residential apartment buildings on solar and battery feasibility studies, electric vehicle charging, and energy efficiency. Wattblock's Strata Energy Reports provide recommendations to drive change in buildings, which can help kickstart the electrification journey. The company has provided independent advice to residential apartment buildings housing over 85,000 residents.
Val AI provides tools for integrating climate action into any customer experience through automated emissions calculations, dynamic whole-of-home sustainability rating, household energy efficiency scores, a vetted marketplace of suppliers, carbon offsets, and financed emissions reporting. Their technology lets homeowners model their current home energy efficiency, then identify the top upgrades that will reduce energy costs, increase their property value, and improve the comfort of their home - all while reducing carbon emissions
A non-profit, independent, non-partisan organization dedicated to representing the people, households, and communities in the energy system. They aim to demonstrate and communicate the cost savings, emissions reductions, and energy system benefits of electrification. They work with government, industry, and communities to electrify everything and deliver practical climate progress.
https://www.rewiringaustralia.org/
If you are considering electrifying your home, you are not alone. There is a growing community of homeowners, experts, and organisations who want to help you overcome the challenges and make the transition to an electric home.
Reach out to me if you want to work on solving these issues - leo [at] moretraction.io